Tyler Andersen
Design is the part you see.
Here’s how I think about the rest. The business, the product, the marketing, the tech.
Business
Every screen has to earn its place against one number.
Pick the one metric.
Activation, trial start, retention. One, not five.
Price before polish.
What it costs shapes what it should look like.
Cut what doesn’t move it.
Founders want every feature. They need focus.
Pricing
Paywalls
Unit economics
In practice
Peptide Tracker
↗
Business
Every screen has to earn its place against one number.
Pick the one metric.
Activation, trial start, retention. One, not five.
Price before polish.
What it costs shapes what it should look like.
Cut what doesn’t move it.
Founders want every feature. They need focus.
Pricing
Paywalls
Unit economics
In practice
Peptide Tracker
↗
Product
Ship the smallest version that proves the idea.
One goal per release.
Everything in it points the same way.
Talk to users weekly.
Reviews, DMs, calls. Not a survey.
Kill features fast.
If it isn’t used, it’s gone.
Roadmaps
User interviews
Analytics
In practice
What I’m building
↗
Product
Ship the smallest version that proves the idea.
One goal per release.
Everything in it points the same way.
Talk to users weekly.
Reviews, DMs, calls. Not a survey.
Kill features fast.
If it isn’t used, it’s gone.
Roadmaps
User interviews
Analytics
In practice
What I’m building
↗
Marketing
The App Store page is the first screen of the product.
Win the first three seconds.
The screenshots sell it before anyone reads a word.
Write for search.
Name things the way people look for them.
Build in public.
Show the work while it’s happening.
App Store
Screenshots
Build in public
In practice
Peptide Tracker on the App Store
↗
Marketing
The App Store page is the first screen of the product.
Win the first three seconds.
The screenshots sell it before anyone reads a word.
Write for search.
Name things the way people look for them.
Build in public.
Show the work while it’s happening.
App Store
Screenshots
Build in public
In practice
Peptide Tracker on the App Store
↗
Tech
I design in the codebase, not next to it.
Agents build, I decide.
Production is cheap. Judgment isn’t.
Ship every week.
Small releases, real feedback.
Measure everything.
If it isn’t tracked, it didn’t happen.
SwiftUI
Claude Code
Framer
In practice
What I’m building
↗
Tech
I design in the codebase, not next to it.
Agents build, I decide.
Production is cheap. Judgment isn’t.
Ship every week.
Small releases, real feedback.
Measure everything.
If it isn’t tracked, it didn’t happen.
SwiftUI
Claude Code
Framer
In practice
What I’m building
↗