Design, dev, & strategy for founders.
Elegy
Balancing the emotional complexity of grief with the logistics of financial support. Concept to launch in one month.
Brand / UX / Product Strategy / Launched June 2026
A seamless setup.
This is the user's first contact with the brand, often on a hard day. The onboarding had to feel calming and steady, without tipping into cheerful.
Growth baked into design.
Making the page genuinely beautiful is what makes people want to pass it on, so reach comes from reverence rather than pressure. A page that honors someone well gets shared naturally. Share sits right beside Support so growth is built into the visitor's first moment.
Payments that feel effortless.
The payment screen stays inside the memorial rather than a generic checkout. Preset amounts remove friction, and an optional private message keeps the gift personal instead of transactional.
A designer turned founder.
I'm Tyler Andersen. I've spent seven years designing consumer products for startups. I've bootstrapped my own apps, so I build like a founder. That means you get way more than just beautiful visuals: deep product thinking, features that actually move metrics and solve real pain.
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Peptide Tracker
Rebrand + UX overhaul under four weeks. Activation at 42%, above the consumer norm. Now at 4.9 stars with 500+ reviews.
Brand / UX / Product Strategy / Launched May 2026
You have seconds on the App Store.
The listing is the first thing a user sees and you have seconds to earn a download. It has to draw people in, feel trustworthy, and make the app worth trying. While other peptide apps look vibecoded and generic, I designed ours to feel like an elevated, premium brand, now backed by a 4.9 rating with 500+ reviews.
A fast onboarding that pays off in activation.
We built onboarding to be fast and get people to their first dose without friction. It works: 83% of downloads go on to register, most finish the flow, and 42% of registered users come back to log a second dose, above the 25-40% typical for consumer apps.
Removing the friction before the users' first action.
Building a protocol by hand is where a lot of trackers lose people. Someone signs up ready to go, then hits a form. We replaced the manual setup with plain language: the user describes their protocol in a sentence and the app builds it. 78% of registered users create one, which is high for a step that usually causes drop-off.
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