Elegy
Grief tools do the job and feel like campaigns. Elegy sits in a different register: a memorial that quietly raises what a family needs, built to feel like care.
scope
Brand + product + UX, 0→1
shipped
AT A GLANCE
~6 wks
Concept to launch
From first moodboard to a live product.
0→1
Brand, product, UX
Plus client presentation, all carried end to end.
Live
elegy.co
A memorial that raises what a family needs.
Challenge
The functional problem was mostly solved already. The hard part was register: every screen, down to a single button label, had to feel like care without sliding into clinical software or a sentimental card. The bet the whole product runs on is that the edge is in restraint.
Sign-up is the first impression of the brand.
Onboarding is where someone meets Elegy, so it had to feel like care from the first screen. Gradient welcome screens carry the emotion, and the flow completes the whole tribute before it mentions money. Honoring the person comes first, which makes the ask feel earned.
A share card that reads as a memorial.
The share card leads with “See how you can help” instead of “Donate now,” and leaves the progress bar and dollar amount off completely. That data belongs inside the page. On a preview, a progress bar turns a memorial into a campaign.
Giving that feels like showing up.
A visitor arrives from a shared link with no account and one question: how can I help this family? The memorial leads and the fundraising panel sits quietly beside it, so giving feels like showing up for someone instead of checking out.
OUTCOME
Elegy went from concept to launch in about six weeks and is live at elegy.co. Traction numbers are not in yet, so this stays short and honest. What holds today is the breadth: brand, product, and client presentation carried 0→1 on a product that had to feel like care while it was built to be shared and to raise money.
More work
