I’m a product designer and entrepreneur with over five years of experience creating user-centered digital experiences. At Hoist, I led design through multiple product pivots, collaborating closely with product and engineering teams to craft solutions that drive measurable impact. My design approach combines empathy, rigorous user research, and iteration to create products that resonate with users and achieve product-market fit. Beyond my role at Hoist, I’ve built and launched my own ventures, including RoomAid and Leap To, leading product strategy, branding, and design from the ground up.
I also specialize in branding, web design, and crafting cohesive identities for businesses, like transforming MOST from an independent clinic into a global nonprofit. My work is fueled by a desire for freedom, flexibility, and creating meaningful impact. When I’m not designing, you’ll find me exploring creative outlets like woodworking, painting, or planning my next adventure.
