Contribution
UX, visual design, branding, interaction design, information architecture
Platform
iOS, Web, Android
Hoist is transforming the painting industry with proprietary technology that uses an advanced algorithm to price homes remotely. This innovation is a game-changer, allowing us to provide accurate bids without the need for an in-person visit, which is a first in the industry.
Our platform also includes a mobile app for business owners, giving them complete visibility into their sales funnel. This allows them to track leads, manage projects, and close jobs more efficiently. For homeowners, we’ve developed tools that streamline the process of submitting job scopes and receiving pricing quickly—addressing a major pain point in the industry where getting a quote can often take too long.
THE PAIN POINT
"I spend too much time driving to estimates that I'm not guaranteed to close."
MARKET CONTEXT
The U.S. residential painting industry is a multi-billion-dollar market, fueled by homeowners looking for cost-effective ways to enhance their property’s value and appearance. Despite this steady demand, the industry is highly fragmented, with most businesses run by solo operators or small teams. These business owners are often stretched thin, managing everything from lead generation to sales, scheduling, and customer communication, leaving little time to grow their business or improve operations.
$9.6B
Total addressable market (TAM) of the US residential painting industry.
70%
Number of painting businesses that are independently owned, often operated by solo entrepreneurs or small teams.
40%
Business owner time per week spent on admin tasks like lead generation, scheduling, and invoicing, which leaves them little room to focus on growing their business or delivering quality work.
BUSINESS IMPACT
The residential painting industry is driven by independent contractors who often struggle to manage their time effectively. Hoist’s full-service solution was designed to help these business owners streamline their operations, close more jobs, and grow their businesses. By handling sales, lead generation, and job closing remotely, Hoist frees up business owners to focus on delivering quality work rather than managing every part of their business.
30%
Reduction in time spent on admin tasks per week, allowing owners to focus more on their craft.
25%
Increase in conversion rate for leads thanks to a more efficient and streamlined sales process.
20%
Increase in revenue within the first six months of using the platform, as Hoist helped them close more jobs remotely without the need for in-person visits.
THE COST OF PROBLEMS
Disorganization, extra driving, and lead follow ups cost painters ~$500-$1k/week
OUR SOLUTION
Empowering business owners to take action.
The Hoist dashboard is designed to give business owners the essential information they need at a glance. Based on user feedback, we focus on simplicity, showing only what’s necessary and making it easy to understand what needs to be done next—helping users act quickly and efficiently.
An experience centered around conversion.
When business owners close jobs, it benefits everyone, so we designed Hoist to also serve homeowners effectively. The lead form, optimized for simplicity and trust, makes it easy for homeowners to engage and express interest. This streamlined experience boosts conversion rates, helping business owners close more jobs and grow their business.
Simplifying Payment Tracking and Collection
We designed the payments experience to be as seamless as possible for both users and the homeowners they serve. The flexible payments screen allows users to easily track outstanding payments and mark them as paid, streamlining the process of collecting payments and improving cash flow management.
