Elegy
Shipped June 2026. Balancing the emotional complexity of grief with the logistics of financial support. Concept to launch in one month.
Brand / UX / Product Strategy / Launched June 2026
A seamless setup.
This is the user's first contact with the brand, often on a hard day. The onboarding had to feel calming and steady, without tipping into cheerful.
Growth baked into design.
Making the page genuinely beautiful is what makes people want to pass it on, so reach comes from reverence rather than pressure. A page that honors someone well gets shared naturally. Share sits right beside Support so growth is built into the visitor's first moment.
Payments that feel effortless.
The payment screen stays inside the memorial rather than a generic checkout. Preset amounts remove friction, and an optional private message keeps the gift personal instead of transactional.
