Meet James, the core Kreation user.
Primary User / 31 yrs / Venice, CA
Project manager at a Santa Monica startup.
In his free time, enjoys biking, surfing, and going to the gym at Equinox and SoulCycle.
Takes personal time to educate himself on fitness and nutrition.
Read different ingredients and health effects for each juice before entering the store.
Have a quick, visual reference for the ingredients and health effects for each juice.
See allergy and dietary restriction information for each food item.
James doesn't want to waste time in the store reading all of the ingredients - since he's busty, he's always looking to save a few minutes.
Food delivery apps like Postmates oftent have a minimum order amount for free delivery, which means James is less likely to have a juice delivered.
James uses an iPhone X when he's on the go, but may use his tablet or laptop when he's at home.